The Adidas Ethos: Sports and Fashion

Adidas is one of the most easily recognised brands in the world. Indeed, they enjoy a global reputation, with outlets in all for corners of the globe. Their popularity as a brand is unsurprising, they have the unique ability to create sportswear that is comfortable, enhances performance, protects sportspeople from overstraining, but with the added bonus that their clothing is also fashionable. This gives them a much wider appeal than to the sporting community alone, their popularity encompasses a much broader audience.

Many sports personalities prefer the Adidas brand; you simply need to look to their advertising projects to see that even the highest calibre sportspeople endorse the Adidas brand. In part, this is because Adidas celebrate sports, and sports personalities, for instance, they pay tribute to favourite sportspeople by developing lines of clothing named after some of the world’s greatest sportspeople. For example, the Adidas Beckenbauer track top is a tribute to the incredible German footballer, Franz Beckenbauer, who played in three world cups, 1966, 1970, and 1974.

These personalities would not endorse these products if they did not meet the highest specifications, which the Adidas brand certainly does. Adi Dassler created the Adidas brand during the 1920s (although it was not until 1948 that he chose Adidas as the company name). His vision was to create a line of sports shoes that would protect the player from the injuries and stress inherent with professional sports, this meant creating shoes that protected ankles, provided suspension, had a strong outer shell, and yet were also malleable and would allow freedom of movement. His vision continues to be the underlying ethos of the Adidas brand, and we see it in all the lines of merchandise that the company produces.

Over the course of the past two decades, Adidas extended their vision; they wished to create sportswear that was fashionable and appealed to a much broader audience. From this expansion, Adidas Originals was born. Cottoning on to the popularity of the retro fashion scene, Adidas began rereleasing lines that had long since stopped production. The Adidas Beckenbauer track top is a perfect example; first released in 1982 it has now made its comeback and is a firm favourite amongst many fashionable people.

Urban fashion fans love the Adidas Originals line of fashion, which the hip-hop and the Britpop community finding it particularly attractive. Amongst the Adidas fashion ranges, there are many accessories, that are geared towards fashion tastes, rather than sporting requirements: the retro shoulder bags, digital watches, socks, holdalls; these are all available from the Adidas Originals range.

As well as branching into fashion, Adidas have also extended their sporting appeal and now cater for a much broader range of athletes. Skateboarders, Skaters, Ice Skaters, Bowlers and Javelin throwers, can all find sporting accessories from the Adidas brand.

Top Ten Sports Shoe Brands Worldwide

At the beginning of 2010, I think it is necessary to give the public a clear guideline of the world famous sports shoes brand like Nike shoes and etc. Here is a simple list of top ten sports shoes brand. If you have got any interests of purchasing a pair of sports shoe, you could take the list as a source.

1. Nike
As a well-known American sports brand, Nike was famous for its high quality Nike shoes and advanced technology. Besides, the swoosh logo as well as the popular slogan “just do it” make it one of a kind and gain a great amount of reputation.

2. Adidas
Created by Germany, Adidas has represented a special kind of status. Founded in 1948, Adidas has helped countless athletes to achieve success. Thus, it is a successful example which perfectly combined both trust and respect of the public.

3. Reebok
Reebok is a subsidiary of German sportswear giant Adidas. It firstly originated from Europe mainly in UK, then expansion its business to international.

4. Puma
During fifty years development, puma grows up from a small shoes factory in a German village into a transnational corporation worldwide.

5. Fila
Founded in Italy in 1926, the products of Fila involved many fields including sports shoes area. Now, it has become one of the most famous fashion sports shoes brand in Italy.

6. Converse
The first pair of basketball shoes was produced by converse. And its classical Chuck Taylor All Star basketball shoe is still well-received all around the world.

7. New Balance
Eschewing expensive advertising campaigns, New Balance has nevertheless grown to be one of the largest makers of sports footwear in the world. To offset the pricing discrepancy with Nike, Adidas and other companies, it offers technical innovations that others do not, such as greater selection of size, a blend of gel inserts or heel counters.

8. K-Swiss
K-Swiss was founded by two Swiss brothers who were interested in tennis and introduced the first leather tennis shoes. It was once elected as the best company by American Footwear News magazine.

9. Asics
Asics is a Japanese athletic equipment company. And it had become widely renowned for their running shoes as being amongst the top performance footwear in the market.

10. Hi-Tec
Hi-Tec is the world`s leading outdoor sports brand, at the same time it is a veteran hiking shoes in British. It mainly focuses its attention on mid-price range of the market.